In order to create a carbon-free economy, we need to harness the enormous power of our natural elements and satisfy our growing energy demands with a safe renewable fuel source. Renewable solar and wind are powerful resources with significant flaws; they play a critical role in a sustainable economy, but cannot do it all alone.

Traditionally, wind and solar power have had two major flaws: They are intermittent by nature and so require significant storage capacity to be a primary and reliable energy source, and they are often most abundant far away from urban areas of demand (such as the Australian Outback, or the Great Plains of Midwestern USA). The mainstream approaches to solving these issues are generally twofold: Expensive battery technology (which cannot decarbonize certain market sectors, such as maritime shipping or aviation, due to the uneconomical mass of modern batteries), and a massive buildup of expensive and intrusive high-voltage transmission lines to get the power to where it's needed. 

Our approach will resolve both of these drawbacks simultaneously, and we will do so in a flexible, cost-effective, and safe manner: We will liquefy wind and solar energy into Ammonia fuel for stable storage and trade, for use on-demand in every market sector around the globe. Pure Hydrogen fuel simply will never boast the same, because Hydrogen is always too ready to go boom.

The Ammonia Energy Association says, regarding Ammonia's potential: "When considering ammonia as a fuel, the first concern is not whether ammonia could be a good fuel (which it is), nor whether we have the necessary technologies to create or combust the fuel (which we do), nor whether infrastructure could be expanded to sufficient scale (which it can). . . This is not an engineering challenge, or an investment challenge, or even a safety challenge; this is a perception of safety challenge."