Ammonia is the way.

Mission: to displace all fossil fuels everywhere with carbon-free energy. General Ammonia Company’s revolutionary process will liquefy renewable power to enable the Hydrogen fuel economy worldwide, at last.

Ammonia doesn’t require a total infrastructure overhaul as do other renewable solutions, because the Ammonia trade infrastructure is already well-established; it is among the most-exported commodities from the USA every year. The process of consumption requires little structural change from fossil fuels: Ammonia fuel will come out of a pre-existing pipeline to be delivered to its final destination via tanker truck or small-bore pipe, just the same as fossil fuels have done for decades – but this new fuel will be wholly sustainable and completely emissions-free. Once at its destination, Ammonia fuel can be catalytically “cracked” in order to separate Nitrogen from the high-purity Hydrogen stored within, for use on-demand in a fuel cell or a burner tip at a commercial or residential scale.


So why hasn’t this already happened? If it’s so straightforward, why aren’t we already using Ammonia as a Hydrogen carrier?

It comes down to the chemistry of the Nitrogen cycle. Diatomic Nitrogen, which makes up 78% of Earth’s atmosphere, is a very stable molecule with a triple-bond holding it together. Specialized Nitrogen-fixing bacteria and fungi, commonly found living in the roots of certain plants, slowly fix atmospheric Nitrogen into the organically-active molecules required for life on Earth (such as Ammonia). This is not an efficient process. Early in the industrial revolution, humans developed the Haber-Bosch Process of Nitrogen fixation to synthesize Ammonia through the heavy use of coal and natural gas – this gave us access to Nitrogen on-demand, and resulted in a global agricultural boom that is still ongoing today. It also continues to give us egregious quantities of carbon emissions.

And this is where the story of Ammonia synthesis has been stagnated for 100 years.


What General Ammonia Co. has achieved with UIC is a total breakthrough in Ammonia synthesis. Whereas other groups in pursuit of this goal rely on expensive catalysts such as Ruthenium or Vanadium alloys, our reactor components are stable and cost-efficient, and are still powered 100% by surplus renewable electricity. The low costs of materials and electricity supply are such that the Hydrogen fuel that is stably stored in our liquid sunshine will undercut all fossil fuel prices on day one, without subsidy.

We are actively seeking visionary investors in order to raise the capital to bring this revolutionary technology to market.

By leveraging the major economic advantage of cheap Hydrogen delivery, we aim to fully decarbonize the human world – and we aim to do so well before 2050, in time to avert the worst impacts of anthropogenic climate change.

Let this be the Decade of Decarbonization.